Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Beautiful Wall Decor Wedding Gifts

When you are looking for the perfect wedding gift, you want a present that will be cherished, used and remembered forever. A wedding gift that can hang on the wall is an ideal gift in all three respects. Choosing a wall décor wedding gift can be tricky, though, unless you take the couple’s personal tastes and sense of design into account when choosing. Here are some helpful hints to make sure that you select a beautiful wall décor wedding gift that will be truly appreciated and loved.

Consider the Style of the Bride and Groom’s Home

When choosing wall décor it is important to remember that this gift is meant to be on display in the bride and groom’s new home. Take stock of the design choices that the couple has made in their personal living spaces and avoid choosing a kitschy wall item if the bride has built her living room around clean, modern Danish lines. Instead, pick a simple design such as a stretched canvas printed with their initials or names in muted colors. For a contemporary living or family room design, consider choosing a wall print or canvas with a sleek, black frame and a colorful, personalized print. If the couple’s taste runs more to the curves of Art Deco, consider opting for a framed design inspired by the elongated curves and almost-abstract art of the Roaring Twenties.

In general, traditional and country styles will be complemented best by personalized prints and art canvases framed in warm or light wood. More modern designs look best with unadorned black or metal frames, or with unframed canvases. Country samplers are ideal for Colonial style living rooms and dens, especially if the print includes calico or adorable animals.

Consider the Personal Taste of the Bride and Groom

If there is a particular motif that is near and dear to the hearts of the bride and groom, you stand a pretty good chance of choosing a gift that they will love if you keep their personal preferences in mind while shopping. Try choosing prints or plaques in their favorite colors and materials, or printed with motifs that hold personal meaning to them. Don’t offer them a floral wall plaque if their tastes run to minimalist modern paintings, and avoid choosing an abstract wall print if they have a country themed kitchen adorned with cute teddy bears. Consider, too, that there are many more kinds of wall decor than just framed prints. Some of the other wall décor wedding gifts that you might consider are wall plaques made of metal, wood or molded resin, and wood plaques carved with the word “love” and the couple’s wedding details, both of which can easily fit into many different décor styles.

Hand painted slate tiles can also be an ideal choice for a rustic or Colonial kitchen, den or family room, and you can even choose one that is painted with traditional wedding icons or ones with more natural scenes.

Another popular wall décor is a stretched art canvas. It is easy to find stunning stretched art canvas designs that make beautiful wedding gifts. Whether you choose a painted Impressionist scene with a pair of love-bird swans or a country rustic saying bordered in twigs and flowers, there are many lovely canvases that can be personalized to make your gift even more extraordinary.

To really stand out, you can always go with a personalized pewter or copper tray wedding present, engraved with the wedding date and names, or a 3-D resin plaque or clock engraved with the wedding couple’s special day details.

Photo Frames

Photo frames are personalized gifts that are always appreciated. When choosing a photo frame, try to keep in mind the general rules of wall décor, choose photo frames and mats that fit with the general décor of the home and do not be afraid to be whimsical or personal. A classic black glass frame is a perfect accent for a modern or contemporary living room, especially when you add the personal touch of a special engraved message. Silver filigree frames are ideal for wedding photos, and wood frames can fit into any style of décor.

If wall hangings seem a bit personal, you might consider a hanging for the outside of their home. A “welcome” slate or plaque personalized with the couple’s married name can make a wonderful gift for the newly married pair.

Whatever gift you choose, personalization is a key part in ensuring that your wedding gift will be special and heartfelt. Think carefully about exactly what to print in the two or three lines you are given. A favored choice is the couple’s names and wedding details, but you might opt to use a personally applicable quote or wedding wish instead. Whichever personalized present you go with, it is sure to be loved and appreciated for years to come.

There Are Famous Clocks in America, Too

When anyone mentions famous clocks, they probably think of Big Ben. This is most likely because the Clock Tower of Big Ben in London is the most recognized clock in the world. The clock tower was constructed in the 1830s, and the monument still retains the title of the World’s Largest 4-Faced Chiming Clock, even though it is no longer the largest clock in the world. You may not know it, but the United States has some landmark clocks, too.

The world’s largest four-faced clock is located in Milwaukee, WI. In fact, the clock faces of the Allen-Bradley clock are around twice the diameter of Big Ben. No chimes have been added to this clock so that Big Ben can keep the title of largest chiming clock. Each hour hand on this magnificent clock is 15.8 feet long and weighs 490 pounds while the minute hands are 20 feet long and weigh 530 pounds each. In addition, the numerals on the clock faces are 4 feet high.

Another large landmark timepiece is the Colgate Clock. At 40′ in diameter, it’s the largest single clock in North America. This clock is located at the Colgate-Palmolive plant which was the Indiana Reformatory for Men prior to being bought and renovated in 1923. Therefore, the Colgate Clock has been considered to be a major southern Indiana landmark for over seven decades.

The Loew’s Jersey movie palace has another architectural clock that is renowned in American history. The builders of the facility wanted to attract attention to their building. They decided that since it’s located in an area where thousands of shoppers and commuters were always rushing by that they could best attract attention by adding a clock designed by the famous clock maker, Seth Thomas. This gorgeous timepiece includes one of the few moving figure clocks that’s you can see on the east coast. The figures depicted St. George slaying the dragon, an accomplishment which was repeated every quarter hour accompanied by bells.

You need to visit Seattle in order to tour its famous Clock Walk. Free standing clocks with cast iron pedestals began to be erected as an advertising medium in the 1860s and ’70s. By the 1920s there were so many street clocks in Seattle that people began to refer to it as the “City of Clocks”. Although a number of the clocks have been removed in the past three decades, Seattle is still considered to have one of the most significant collections of street clocks in the country.

Buried in the small, central plains town of Spillville, IA, you will find the home of the Bily Brothers clocks. These two farmers whiled away the long winter hours starting back in 1913 by crafting some of the most unique floor clocks you can ever hope to see. Their first clock, produced in 1916, featured appearance of the 12 apostles every hour. The brothers were adamant about keeping their collection together. Even when Henry Ford offered a small fortune for one of their clocks, the Bily Brothers refused to sell. The entire collection was bequeathed to the small, nearby town of Spillville with the provision that the collection never be sold or separated.

If you really want to feel the scope of American clock making, you can visit the American Clock and Watch Museum in Bristol, CT. This museum houses over 1400 unique timepieces, most of which were made in the USA. The majority of the clocks are still running and chiming, so when the time comes around to 12 Noon, this is one of the louder sites you can visit.

As you can see, clock making is a favorite pastime of the American people as well as the British. By traveling throughout this great country of ours, you’ll be able to find numerous lovely timepieces that have become part of our heritage.

Sports in Angola – Interesting Facts & Figures!

Road to London 2012!

Barcelona 1992

Did you know- Between July 25 and August 9, 1992, the Angolan Olympic Committee, sent 29 athletes to the Summer Games in Barcelona, Spain. The African nation competed in seven sports: basketball (11), boxing (1), roller hockey (11), judo (4), swimming (3), sailing (3), and track & field (6).

Basketball

Did you know- Basketball is very popular because basketball is a traditional sport with a long history in the African nation. Curiously, from the 1980s to the 2000s, Angola -a war-torn nation — boasted one of the best basketball teams in the Third World. By 1992, the Angolan squad came in 10th place, among 12 teams, in theMen’s Olympic Games Basketball Tournament in Barcelona (Spain). Eight years ago, they had won the silver medal in the Under-20 African Championship. By 1987, against all odds, Angola -a Portuguese-speaking republic located in southern Africa– won the gold medal in men’s basketball at the African Games in Nairobi (Kenya). Before 1987, the men’s basketball squad of Angola had placed 20th in the World Championships in Spain. In the Spanish city of Ferrol, the Africans were the most popular basketball players; there Angola had defeated Australia 74-69. In addition to this, the country -one of the least-developed states in Africa-finished 13th in the universal competition in South America in the early 1990s. By 1996, it placed 11th in the Games of the XXVI Olympiad in Atlanta, Georgia (US).

Football

Did you know- Angola’s first major international success came at the FIFA World Cup in 2006. During that global event, the men’s football squad came in 23rd place, between Croatia (Europe) and Tunisia (North Africa). The best players were Flavio da Silva Amado, Joao Ricardo Pereira dos Santos Batalha, and Fabrice Alcebiades Maieco, in that order.

Los Angeles 1984

Did you know- The Angolan Olympic Committee, under pressure from Cuba and the Soviet Union, boycotted the 1984 Summer Games in the Los Angeles, California, USA. Four years ago, Angola made its Olympic debut in the Games of the XXII Olympiad in Moscow, USSR (present-day Russia). On the other hand, Angola is one of the youngest members of the Olympic family.

Men’s Handball

Did you know- The men’s handball team came in 15th place at the Under-20 World Championships.

Sports

Did you know- The most popular sports are soccer, athletics, basketball, roller hockey, and handball.

Women’s Handball

Did you know- The national squad came in seventh place in women’s handball at the 1996 Summer Games in the United States of America. During that international event, Angola, under coach Alberto Junior’s tutelage, defeated America (host nation) 24-23. The country also qualified for the Sydney Olympics in 2000. By the 1990s, the women’s handball team from Angola competed in five world championships (1990, 1993, 1995, 1997, and 1999). At the 1997 World Cup, the national delegation placed 15th, ahead of Japan, South Korea, and Canada.